Check out our 2018 Speaker Lineup
ONLINE SUMMIT: Sept. 26-28
Co-Founder & CEO | Fitbot
Casey is the cofounder & CEO of Fitbot, the leading platform for coaches & gym owners to deliver individualized training programs to their clients no matter where they are.
Prior to starting Fitbot, Casey started CrossFit Kings Point in Orlando with his wife, which grew to over 300 members at its peak. He also has 15 years of experience building web applications.
Casey now lives in Boulder, Colorado, and in his free time he enjoys training, snowboarding, basketball, mountain biking, surfing, and spending time with his wife and 2 australian shepherds. You can find him on instagram as @yeabuddy84, or on twitter @yeabuddy.
Founder | B3 Gym, Co-Founder | Eat the 80
Chris Marhefka is the Founder of B3 Gym and Co-Founder of Eat the 80, a healthy meal delivery service in Gainesville, FL. He is also a Business coach with 321Go, Authentic Leadership Speaker, Host of the Attain Anything Podcast, and the host of the award-winning, national cable TV show “Altar’d”.
Chris currently lives in Gainesville, FL with his wife, Carlee and two dogs, Buddy and Kona. He enjoys spending time outdoors, is a recreational pilot, amateur chef, adventure seeker, CrossFit Athlete and an Ironman Triathlete. His vision is to help a million people become the happiest, healthiest, and wealthiest versions of themselves!
Founder | Icon Athlete & CrossFit Park City
Growing up as wrestling and competing at the Division 1 level, being one of the few athletes to have attended 7 CrossFit Games as an individual, and a career in coaching and programming for over a decade he is a true ambassador for Fitness.
He lives in Park City, Utah with his wife, 2 kids, and their dogs Oakley and Avalanche. You can frequently find him on the slopes and single track in Park City putting his fitness to use.
Founder | CrossFit Invictus
C.J. Martin is a Level 2 CrossFit instructor, USAW Club Coach and former member of the CrossFit HQ training team. C.J. began coaching because he passionately believes in the life-changing benefits of functional fitness.His goal as a fitness coach is to inspire individuals to make long-term lifestyle changes, and he has found that CrossFit’s scalable intensity and commitment to functional movement makes it the perfect program for individuals of all ages and abilities.
C.J. believes that the psychology of sport and fitness training plays a vital role in the success of any program. He fosters a positive training environment to help clients overcome self-doubt or perceived limitations to achieve their full potential.
C.J. also specializes in helping athletes prepare for the CrossFit Games, coaching both teams and individuals at Invictus as well as athletes across the United States and United Kingdom through online coaching and program design.
C.J. enjoyed five years as a successful litigator at Pillsbury Winthrop Shaw Pittman LLP before dedicating his full attention to helping others achieve their fitness goals. His practice focused on securities fraud and complex commercial litigation.
He is also co-founder of Kids Helping Kids, a non-profit organization that has raised nearly $4 million for neo-natal intensive care and pediatric units throughout Oregon, and he currently serves on the Board of Directors of San Diego Youth Services.
Founder | Rigquipment
Clay Ferrer is the founder of Rigquipment Finance, a nationwide small business lender focused exclusively on the fitness industry. Since launching in late 2013, Clay and the team at Rigquipment have interacted with over 1,500 existing or prospective gym owners and have deployed almost $15 million of capital to help 450 small business owners open or expand their facilities.
At Rigquipment, everything from application through funding and collections is done in-house, creating the foundation for long term partnerships and providing unique insight into the affiliate gym and boutique fitness business model.
Prior to making the entrepreneurial jump, Clay graduated from the University of Virginia’s McIntire School of Commerce and spent five years working at Milestone Advisors, an investment bank focused on advising specialty lending businesses and middle market financial services companies. During his five years at Milestone, Clay participated in completed capital raising and M&A transactions totaling more than $600 million of deal value and comprising over $45 billion of underlying assets, including his role as project manager for the sale of ~$200 million of single family residential mortgage assets on behalf of the FDIC. At the end of 2012, Milestone was acquired by Houlihan Lokey, a leading global investment banking and restructuring firm, where Clay continued with the group until resigning to start Rigquipment Finance.
Clay is also a CF-L2 Trainer, USAW-L1 Sports Performance Coach, and has been part of the coaching staff at Ballston CrossFit in Arlington, Virginia for the last six years. This experience laid the foundation for Rigquipment Finance and Clay’s desire to help strengthen and expand the broader community.
Founder | 321GoProject
Clay has over 24 years of brand design and marketing experience working in both corporate and startups. Having the opportunity to build a business from the ground up is a dream come true. Being able to do what you love is something to hold dear. Clay doesn’t take for granted the privilege and responsibility to provide the best services, support, and help for gyms. Behind any successful business there needs to be a creative, technical “geek,” and Clay is that guy.
Clay loves learning about new digital marketing/design trends, anything Apple, mountain biking, snowboarding, and of course, CrossFit. He has his CrossFit Level 1 Certification. Clay is married to his beautiful, bad-ass wife, Julie, and has four incredible kiddos.
Craig Patterson (Patty)
CEO,Owner | Madlab group, Madlab school of fitness
Patty is the CEO of Madlab group and the owner of Madlab school of fitness in Vancouver. The school has a strong staff of professional coaches (3 have been there for over 12 years) and a great gm. The place runs itself so he spends his days working with gym owners and coaches around the world and tormenting his staff at mlg with his endless rants 🙂
Founder | MentalityWOD
Dawn Fletcher has recently been named “1 Of The 30 Most Influential Health Bloggers” and her site, MENTALITYWOD.COM is recognized as a “1 of The Top 5 CrossFit Websites.”
Dawn is a Certified Strength and Conditioning Specialist and CrossFit Level 3 Coach, who helps driven individuals maximize their potential, so they can perform at the top.”
Founder | CrossFit Apogee, 321Go Business Coach
Don and his wife, Tracy are the founders of CrossFit Apogee in Riverview, Florida. He is a retired Air Force officer with 23 years of service who found CrossFit in Iraq and was overwhelmed with a desire to share the methodology and community with anyone and everyone. Following his retirement, Don started his affiliate out of his garage and has never looked back.
Along his CrossFit journey, Don has developed a deep passion for helping other gym owners succeed and thrive, while avoiding the standard pitfalls and mistakes that are so common when opening a business. “Taking care of one another is the best part of this community, from fellow athlete to fellow business owner. Anything is possible with the help of others.”
In his free time, Don devotes himself to spending time with his wife and kids.
Founder | OPEX Fitness (Formerly OPT)
James thrust onto the functional fitness scene with his CrossFit.com moniker “OPT” and his 2007 CrossFit Games victory. But, at heart, James is a coach of coaches and athletes within Functional Fitness.
James is the founder of OPEX Fitness (Formerly OPT). His 20+ years of experience as a strength and technician coach mixed with his tireless practice on refining energy system training and nutritional and lifestyle balancing techniques has afforded OPEX the distinction of working directly with over 2,000 coaches through their Coaching Education Program (CCP). Along with coaching education, James and OPEX work with over 600 remote coaching clients and are building a global fitness facility licensing program. James’s and OPEX’s style is summed up as one idea: A individual coach/client relationship in a team environment
James found a passion to teach coaches fitness through consultation, assessment, program design, nutrition, lifestyle, research and more. When he’s not coaching, James loves to spend time with his family, and he loves to explore fitness in and out of the gym.
Founder | CrossFit Burke, 321Go Business Coach
Jamie owns and leads CrossFit Burke in Fairfax County Virginia. Jamie was introduced to CrossFit in 2006 while training with as a 2nd Lt. at The Basic School in Quantico, Virginia. The training efficacy and results convinced him to train the platoon he commanded in the CrossFit methodology. In January 2008, Jamie received his Level 1 certification from Greg Glassman and Dave Castro. Jamie’s next duty station was informative to his future career as a CrossFit gym owner. He developed and trained Marines and civilians during the noon CrossFit class he started. This experience allowed him to train athletes of all ability levels while maintaining fun, challenging environment for all. Jamie left the Marine Corps in 2011 and started his journey as a CrossFit coach and personal trainer. Jamie opened CrossFit Burke in December 2013.
As a business coach, Jamie embraces the story and challenges every gym owner faces. Jamie believes identifying best systems, strategies, and being brilliant at the basics are what makes gyms thrive. “Empathetic leadership is the most powerful and effective way to inspire your staff to live your vision.”
In Jamie’s free time he roots for his alma mater, The Ohio State University, and enjoys hanging out with his wife, Erin, and their one-eyed German Shepherd, Willie!
Founder | NC Fit & 8 Time CrossFit Games Athlete
Jason Khalipa is a champion in the fitness world; competing in 8 different CrossFit Games, finishing consistently in the Top 10, holding all the podium positions, undefeated in every Regional competition he has competed in and won the Spirit of the Games in 2009.
The attitude and AMRAP Mentality that made Jason a champion in CrossFit, he extends beyond the gym. Jason works hard everyday to be a champion in other areas of life such as fatherhood, as fitness entrepreneur and as an advocate of spreading awareness for pediatric cancer.
In 2008, Jason opened CrossFit Santa Clara a month after winning the CrossFIt Games. Using his passion for fitness, Jason expanded his business footprint and is pioneering widespread corporate fitness. He has redefined fitness in the hospitality sector and has helped to change the way people, CEOs, and athletes think about fitness.
Founder | GSD Entrepreneur, A Salty Rim, 321Go's Leadership Team
Julie’s diverse background includes being a cake designer, coaching basketball, traveling to 13 different developing countries to do volunteer work on a year long trip, working in the not-for-profit world for 10 years, starting two businesses, working as a People & Change consultant for PricewaterhouseCoopers, taking a product to market (and “failing”, only to get back up and do it a second time), and working as a business coach/consultant to small businesses. In her consulting experience, she has had the opportunity to work with large companies such as CocaCola, ADT, Travelers Insurance, Duke Energy, and Lance, as well as small Mom & Pop type family-run organizations. Her take-away was that it’s always about the people no matter if the company is large or small.
Julie has found home in beautiful Charleston, SC. She gets super fired up when helping individuals and small businesses take their success to the next level, and when she gets to hear people’s stories. In her free time, she can be found in the boat or on the beach, dreaming up another business idea with her partner, Stacey, interviewing someone for her podcast GSD Entrepreneur, or taste testing a new craft cocktail.
Owner | CrossFit WatchTower
Kevin has been a CrossFit Level 1 Trainer since 2008. He is dedicated to helping people achieve their goals so they can lead a healthy and productive life. Since becoming paralyzed in January 2014, Kevin has devoted much of his time and expertise to serving veterans who suffer from both physical and mental injuries due to their service. His experience and knowledge offer unparalleled support to our veterans.
Dr. Lindsey Mathews, DC
Founder & CEO | BIRTHFIT
Lindsey Mathews is a doctor of chiropractic, birth doula, NLP practitioner, and strength and conditioning coach. Born and raised in Texas, she currently calls Venice, CA, home. Lindsey started BIRTHFIT in 2011 as a blog with a deep desire to support and educate women throughout the motherhood transition. BIRTHFIT started expanding in 2014 and since then has doubled in size each year. BIRTHFIT is a movement!
Lindsey is a passionate believer in magic and love, views every obstacle as an opportunity to learn, and is a woman in pursuit of truth through food, travel, and relationships.
Lindsey’s core values are respect, growth, freedom, connection, and love.
Founder | BOXJUMP Analytics
Matt is super passionate about the intersection of fitness, technology, and data, and created BOXJUMP Analytics to help owners run their gyms like data-driven machines. Before founding BOXJUMP, Matt was a consultant at Deloitte and worked for several venture-backed startups.
BOXJUMP is how Matt occupies his time between cheering on the Washington Capitals, eating ice cream, drinking coffee, and listening to podcasts.
Founder | CrossFit Memorial Hill, 321Go's Leadership Team, Tonos Radio
Matt owns and operates CrossFit Memorial Hill in Kansas City, Missouri.
Prior to opening his affiliate in 2012 Matt worked in healthcare management, developing one of the first public/private long-term healthcare initiatives in state history. It was through this experience coupled with his wife, Maggie’s, extensive athletic training background that pushed them to open their gym.
As a business coach, Matt thrives in helping other gym owners reach their potential. He loves hearing gym owners tell their story & helping them share that story with others. “I love our community. I love being around other like-minded gym owners working together to bake a bigger pie.”
In his free time you can find Matt playing music, mountain biking, or cheering on his Kansas City Royals.
Author | The Pumpkin Plan & Profit First : Entrepreneur | MikeMichalowicz.com
Mike Michalowicz* is the entrepreneur behind three multi-million dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur.
Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today Mike travels the world as entrepreneurial advocate speaking to groups just like ours. He is globally recognized as the guy who “challenges out dated business beliefs” and teaches us what to do about it.
To learn more about Mike and get access to a treasure trove of entrepreneurial tips, visit www.MikeMichalowicz.com.
HOW TO PRONOUNCE HIS NAME: MICHALOWICZ ➔ mi-CAL-oh-witz
Founder | CrossFit Roots & Project Roots & Affiliate Advocate SugarWOD
Nicole Christensen founded CrossFit Roots in 2009 and is a Certified CrossFit Coach (CF-L4), one of a handful worldwide to hold this distinction. She was a Flowmaster for the CrossFit Headquarters Seminar Staff teaching the Level 1 and Level 2 courses. Her passion at the affiliate level has always been the group class experience and the coaching and preparation that comes with that responsibility.
She now shares best practices and works with affiliates as the Affiliate Advocate at SugarWOD and through Project Roots’ online programming and WOD Plans. She’s a wife, Mom of 2, and lives in Boulder, Colorado.
Director of Sales | Triib
Pat Hopkins is the Director of Sales at Triib by day, and a Coach at CrossFit Lando in Boston, MA by even earlier day. Pat’s software and business operations at some of Boston’s fastest growing startups blends in with his coaching career to provide him a unique perspective on how to help gyms navigate the sometimes challenging waters of managing their own fitness businesses.
Founder | CrossFit Tigard | Registered Dietitian
PJ is the founder of CrossFit Tigard in Tigard Oregon. He is also a Registered Dietitian who has held a Board Certification as a Specialist in Sports Nutrition and formerly served as Nutrition Programs Manager at Ramstein Airbase and Chief of Clinical Dietetics at Eglin AFB Regional Hospital while an Officer in the Air Force.
Just like a smart stock portfolio, PJ believes that your should diversify your business. Your income should come from various profit centers. And your pro shop should offer a diversity of products. PJ has used pre-orders and reinvestment of profits to slowly expand his retail operations into a notable revenue stream that provides both convenience and better outcomes for his members. He believes that his investor mindset coupled with a thorough understanding of the safety, effectiveness, and indications for use of the various supplements and tools on the market has been vital to CrossFit Tigard’s retail success.
Founder | Urban MVMNT, WTF GymTalk
Stuart Brauer is a 15-year student of the fitness industry and was fortunate to find CrossFit in 2006. Since then he’s dedicated his life to building a fitness business simply based on the pursuit of excellence.
From humble beginnings running park workouts & making three figures to owning a million dollar gym (Urban MVMNT), he’s now ventured into business coaching for gym owners looking to chase their dream. In addition, he’s is an author for Box Pro Magazine and is currently collaborating with innovative companies like Fitbot and Gymbuildr to help gym owners maximize efficiency in their business. You can find his content on Facebook and Instagram @wtfgymtalk.
Founder | Affiliate Guard
Vaughn Vernon is the owner of Affiliate Guard (and he also works the phones.) Staying connected to customers is his signature, and knowing affiliate owners by name is his definition of success. Vaughn is all about same-day service and customizing every policy in the Affiliate Guard portfolio. He has been in the insurance business for nearly two decades and offers complete coverage for affiliates including his newest offering: Affiliate Share, a healthcare sharing program for members of the CrossFit community.
Vaughn uses CrossFit training to power his passions including dirt biking, jiu-jitsu and rugby. Like many others, he doesn’t miss deadlift day and cherry picks dubs.
Vaughn was born and raised in Utah where he lives with (just one) wife Jessica and their adorable supervisors Jon, 11 and Mia, 8. Vaughn never turns down meat, ever.
Founder | Max Effort Fitness
In addition to being Owner, Director of Culture, and Head Coach of Max Effort Fitness, Zach Forrest is a former Navy SEAL, three-time CrossFit Games Individual Competitor, and currently serves as a Head Trainer for CrossFit HQ’s Seminar Staff. He has also been involved in opening four separate CrossFit Affiliates in Las Vegas.
Zach loves being a part of his members’ journey toward more self-awareness and confidence as a result of training. “On a daily basis, I get to witness my members overcome and break through preconceived limitations…both physical and emotional,” he says. “It keeps me motivated to make sure they have the best experience possible while at Max Effort.”
Zach’s passion lies in developing his Affiliates into places where his passionate trainers can earn a professional wage and make a career out of coaching.
Founder, CEO | Barbell for Boobs
Zionna Hanson, or “Z” as she is more commonly known, is the Founder and CEO of Barbells for Boobs®.
In 2009, Z’s world changed. After opening her own CrossFit gym, she received the news that her best friend Cecy was diagnosed with breast cancer at 26 years old. Although she had insurance and a referral from her physician, Cecy was initially denied screening services and advised by medical professionals to simply come back when she turned 40. Not satisfied with this answer, Cecy insisted on being screened and was diagnosed with stage 0 DCIS breast cancer. The shock of her diagnosis at this young age and frustration towards the dismissive medical community fueled Z’s fire to take action. Not knowing how else to help, she did what she does best. She lifted a barbell in her honor. 30 times. Joined by 60 loyal friends and supporters of her passion in a small parking lot, she raised $4,000 and Barbells for Boobs was born.
Aside from being a mom, wife, and competitive weightlifter; in just 7 short years Z has grown Barbells for Boobs into a multi-million dollar organization that drives social change. She tells her story to as many people as possible, connecting with athletes and supporters by visiting gyms and sending personal handwritten thank you notes with her “Z” signature to make sure people know it’s directly from her. “Staying small while we grow is so important. I’ll never be too busy that I wouldn’t have time to throw down in a workout with the people that have done the same for Barbells for Boobs.”
No need to travel, book a hotel, or take time off.
This Business Summit, Sept. 26-28, is completely online with some of the brightest minds in our fitness industry.
Current Hub subscribers are already pre-registered for the Summit.